C.E.R.T
Framework.
The foundation of our services.
A toolbox of resources streamlining recruitment & retention.
Letting care managers focus on delivering exceptional care.
Proven, scalable systems.
Most care providers don't have a people strategy.
They have a panic strategy.
React when someone leaves. Scramble to fill the gap. Hire under pressure. Wonder why the new person doesn't stay either.
C.E.R.T fixes that.
It's the four-stage framework FMC uses with every client - because it addresses the four things that actually determine whether a care service can hire well, keep good people, and deliver quality care consistently.
3-point focus.
Recruitment, Retention, Culture.
The three places C.E.R.T applies pressure - and the only three that matter when you're trying to fix a broken hiring system. Click each to see how.
Recruitment.
C.E.R.T-ified systems streamline recruitment. Automating application replies, screening, shortlists, interviews, offers, compliance and communication updates.
Less admin, fewer agency costs, and better hires, faster.
Retention.
C.E.R.T-ified systems boost retention with seamless onboarding, clear processes, and built-in support that helps new starters relax and feel valued.
Happier staff stay longer, reducing turnover and improving care standards.
Culture.
Creating a strong culture built on teamwork, trust, and mutual expectations.
Improving engagement, reducing complaints, building a positive environment that reflects local and regional needs.
C.E.R.T Framework.
Create - Build a process worth applying to. Clean pipeline. Job ads that reflect who you actually are. Automated comms that treat candidates like they matter. You only get one shot at a first impression - Create makes sure it doesn't waste it.
Expand - Deliberately widen where you look and who finds you. Employer brand that makes people want to work for you before a vacancy exists. Sourcing data that tells you which channels produce hires who stay - and which are quietly draining your budget.
Retain - The leaky bucket gets fixed before you pour more water in. Structured onboarding. Real check-ins through the first 90 days. Feedback loops that flag problems before they become resignations. Replacing a care worker costs £3,000-£5,000. Retention isn't a HR initiative - it's your biggest commercial lever.
Train - Build a culture where people grow. Progression pathways. Skills development. The clear sense that working for you is good for someone's career, not just a job they fell into. Trained, confident, well-supported staff deliver better care. Always.
Why it works as a system.
Most providers treat recruitment, retention and training as separate problems owned by separate people. C.E.R.T treats them as one continuous cycle. Each stage feeds the next.
Fix Create and Expand gets better candidates.
Fix Retain and your training investment stops walking out the door.
Fix Train and your employer brand builds itself.
The result isn't just lower costs.
It's a care service that isn't in permanent crisis mode.
How C.E.R.T applies to your business:
Health Check scores you across all four stages
Audit diagnoses which stage is leaking most
ATS + Automations automates Create and Retain
90-Day Reset rebuilds capability across all four stages
What people say.
Communication was effortless.Matt was a sincere & patient point of contact for not only the Board of Trustees but Staff & Candidates alike. Nothing was too much trouble. He was a total Professional & a necessary bridge between the Candidates & Age UK, Portsmouth.What really translated during our time working together was the fact that he cared!."
Nat - Trustee, Age UK - Portsmouth
Always have people around that know more about things than you."
Chris - Owner, Bridgewater Homecare
“Working with Matt has transformed our recruitment process. Since implementing his services, we’ve reduced our hiring time by 60% and cut recruitment costs by 40%. The automation of our processes has freed up 10+ hours a week for our managers, allowing them to focus on what really matters, caring for our residents and supporting our team. The results speak for themselves: improved staff retention, quicker hires, and a more efficient recruitment process overall. Highly recommended!”
Clare - Owner, Care home group, South West
Expert advice.
Our free resources can help you make small and relevant changes to have a long-lasting positive impact.
For help implementing them or for free advice, book a call and say hello!